Top benefits and downsides of sticky videos

Advertisers and marketers have many options as far as online video marketing and advertising is concerned. Today, Facebook has become a very competitive player in video. Twitter has introduced new video options and offerings, while YouTube now has TrueView ads. This means that marketers do not have shortage of options for ensuring that the videos produced by a Video production company London get in front of target audience. More video platforms are still opening up for marketers. But at the same time, marketers are becoming very sensitive of the general visibility of their marketing videos.

Content publishers are now advising marketers to use Sticky Videos as a possible solution for increasing visibility of their marketing videos. A sticky video is a video that “pins” to a browser window. This video will not move even as site users scroll down through a website page. In online video marketing, one of the most frequently debated factors is what forms a “view”. For example, Facebook submits that watching any video for only three seconds is enough to constitute a view. YouTube on the other hand submits that a person must watch a video for 30 seconds to form a view or just engage with that video in any way.

Therefore, if a marketer pins a video to their website’s browser window this will keep the visibility of the video for a longer time. The result is that it gives content publishers the opportunity to ensure greater visibility of their videos. But what are the main benefits of a sticky video? A sticky video potentially offers many benefits for the publishers, advertisers and general viewers. With sticky videos, advertisers are guaranteed that the videos they produced using london production companies will be viewed for longer thereby making it easier for them to pass their marketing messages. Since the video will be viewed for a longer time, this gives publishers the opportunity of charging more to advertisers.

A sticky video enables viewers to consume the video content even while scrolling through different content. This potentially enriches their experience on the website. It should however be noted that sticky videos have their own downsides too. Although user experience can be enriched, it is actually more likely to be damaged by the sticky video. This is especially the case where the content of the video is unrelated or distracting to the content they are currently reading or viewing on the webpage. Although users can close or pause the sticky video, it may still be irritating to have to do so.

There is also another question of whether viewers will give much attention to the Brand Response TV Commercials when playing. Studies have shown that internet users ignore ad banners on most websites. They have developed the capability of blocking out ads, which means that they can apply the same capabilities to sticky videos. In essence, although advertisers and publishers see sticky videos to be a possible solution for increasing visibility of their videos, viewers may not be enthusiastic about the exposure to misrelated advertising.

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